Think about how a sophisticated political campaign operates. There is a clear and concise message about the candidate. Every member of the team understands and can articulate that message. Political types call these “talking points”.
Now think about your company. Does everyone on your team know who you are and what you do? If asked, would each employee give the same answer? Can they clearly articulate the benefits of working with you (i.e. why should a customer “vote” for you?).
Realize this; every employee is part of your sales team whether you like it or not. Your company inspires trust, when everyone “speaks” from the same talking points.
Start today by giving each employee a cheat sheet which states what you do. Don’t just give it to them; train them on the importance of why they should use it.
There’s no reason why you can’t have a HUGE sales force on your side.